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Table 2 Ideas and comments by categories and subcategories

From: Contextual polarity and influence mining in online social networks

Categories

Sub-categories

Frequency of comments

Frequency of ideas

Product

Food

23,974

10,648

Frappuccino Beverages

16,429

6173

Merchandise Music

20,027

9846

New Technology

19,828

6116

Other Product

22,662

10,070

Starbucks Card

33,181

11,606

Tea Other Drinks

22,947

10,347

Coffee Espresso Drinks

33,079

11,541

Experience

Atmosphere Locations

23,473

12,134

Ordering Payment Pick Up

27,872

10,495

Other Experience

29,634

10,209

Involvement

Building Community

19,488

6844

Other Involvement

16,297

6261

Outside USA

4212

2362

Social Responsibility

27,708

9540

Total

340811

134,192

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