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Table 4 On-the-day poll and Twitter stance predictions with adjustments for the age demography

From: Stance and influence of Twitter users regarding the Brexit referendum

 

18–24

25–49

50–64

65+

Prediction

 

%Leave

 

%Leave

 

%Leave

 

%Leave

%Leave

1.Poll results

0.116

25

0.428

44

0.246

56

0.210

61

50.3

2.Projection to Twitter demo

0.261

25

0.526

44

0.146

56

0.067

61

41.9

3.Twitter actual

0.261

29

0.526

52

0.146

66

0.067

72

49.2

4.Poll adjusted

0.116

29

0.428

52

0.246

66

0.210

72

59.1

5. Discrepancy between projection to Twitter demographics and Twitter actual (rows 2 and 3)

7.3%