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Information fusionbased approach for studying influence on Twitter using belief theory
Computational Social Networks volume 3, Article number: 5 (2016)
Abstract
Influence in Twitter has become recently a hot research topic, since this microblogging service is widely used to share and disseminate information. Some users are more able than others to influence and persuade peers. Thus, studying most influential users leads to reach a largescale information diffusion area, something very useful in marketing or political campaigns. In this study, we propose a new approach for multilevel influence assessment on multirelational networks, such as Twitter. We define a social graph to model the relationships between users as a multiplex graph where users are represented by nodes, and links model the different relations between them (e.g., retweets, mentions, and replies). We explore how relations between nodes in this graph could reveal about the influence degree and propose a generic computational model to assess influence degree of a certain node. This is based on the conjunctive combination rule from the belief functions theory to combine different types of relations. We experiment the proposed method on a large amount of data gathered from Twitter during the European Elections 2014 and deduce top influential candidates. The results show that our model is flexible enough to to consider multiple interactions combination according to social scientists needs or requirements and that the numerical results of the belief theory are accurate. We also evaluate the approach over the CLEF RepLab 2014 data set and show that our approach leads to quite interesting results.
Background
Nowadays, online social networks, such as Twitter, gather people together and empower their relationships with new forms of cooperation and communication. As a result of its massive popularity, Twitter is exploited as a platform for very different purposes, such as marketing or political campaigns [1]. One of the most distinctive characteristics of Twitter is the information diffusion through social links. In fact, links between users impact the information flow and thus indicate the user’s influence on others. Some users, called influentials, are more able than others to diffuse information to a huge number of users. Therefore, determining influential users in a network is a secret key of success for achieving a largescale information diffusion at low cost.
The MerriamWebster dictionary has defined influence as “The power or capacity of causing an effect in indirect or intangible ways.” Despite the large number of influence theories in sociology, there is no obvious way to measure such a power. Focusing on an individual’s potential to engage others in a certain act, Alex et al. [2] have defined influence on Twitter as the potential of a user’s action to initiate a further action by another user. The term “action” means the different possible relationships between users. Hence, measuring influence on Twitter is not that simple as Twitter provides several forms of relations. A user can follow another one, which allows him to see tweets and information about the user he follows. He is also able to retweet a tweet, this exposes the tweet to his followers who can also retweet it. A user can mention another one using the “@” prefix if he wants to address or to show him the tweet. Besides, a user can reply to another’s tweet and thus creates a conversation with him. Moreover, a user can like another tweet using the small heart icon under the tweet to express his appreciation to its content. And finally, interactions can be created from the use of different relations in sequence such as a retweet containing a mention. These different relations are what made Twitter a multirelational network [3, 4] on which possible links can retweet, mention, reply, follow or like. While measuring influence, the choice of these relations depends on understanding the subject and domain area [5].
Influence assessment poses three main challenges. The first is the diversity of relations and interactions on which we can rely to compute influence. Moreover, joint use of relations in a tweet can have different meanings. For example, using several mentions of media at the end of a tweet allows to expose the tweet in the largest number of users. It is important to combine relations to establish a general influence measure that considers the different types of relations and interactions among users. The second challenge is the consideration of indirect influence. In some cases, the influence is not direct, it extends to a user through intermediates users. For example, a user may retweet another’s tweet indirectly through an intermediate user. It is necessary to measure the influence regarding the direct and indirect interactions in the network. The third challenge is related to uncertainty when the combination of relations and interactions is performed, due to their diversity, it is difficult to assign importance weights to the different relations, and it is even more difficult when they are combined.
In this paper, we extend the model proposed in [6], we focus on extensibility, and we develop an algorithm for multilevel fusion of information about different relations and interactions. Our contributions are manifold. To evaluate influence, we define the influence graph allowing us to capture the relationships between users as a labeled multiplex graph where users are represented by nodes, and links model the different relations between them. After that, we combine the relations obtained from the graph to assess influence. The measure can be established between a couple of users by taking into account different relationships or interactions between them or it may also assess a user’s global influence in the network considering all the relations and interactions where his peers are involved in. We also consider uncertainty in the measurement process. We define a theoretical framework, to compute influence, based on the conjunctive combination rule for belief functions theory and Smets rule [7] to fusion and combine information. The proposed approach is flexible and thus, indirect influence in the graph can also be considered. In this case, the influence assessment considers influence exercised on indirect nodes (e.g. a user may retweet another’s tweet indirectly through an intermediate user). This spans the influence on multiple levels based on a multilevel influence graph. An evaluation through experiments is proposed. It is based on real data gathered from Twitter in the TEE 2014 project during the European Election campaign in 2014. We also conduct experiments on the CLEF RepLab 2014 data set, which contains Twitter data including influenceannotated Twitter profiles. We take advantage of these manual annotations to analyze our results and study the importance of the belief theory consideration in the influence assessment.
The rest of this paper is organized as follows: "Literature review," "Proposed approach," and "Experiments and results" sections show the review of this study, our proposed approach, and experimental results, respectively. Finally, "Conclusion" section concludes this paper.
Literature review
In this section, we review studies of influence assessment in Twitter and remind the basic concepts of belief functions theory on which our approach is based.
Influence in Twitter
Researchers have been interested in assessing influence in social networks, and many approaches were provided to rank users according to their influence [8]. Some researches are based on network topology and centrality measures [9]. Others approaches try to establish a ranking of nodes using diffusionbased or randomwalkbased algorithms like HITS [10] algorithms or PageRank [11]. A novel family extends network topology approaches to take into account information fusion about different interactions that can be considered in the influence assessment. In the following, we present major works on Twitter for each type of approach.
While measuring users influence in Twitter, many criteria can be considered. Leavitt et al. [2] use four features to measure influence, which are: replies, retweets, and mentions in addition to number of followers. They give statistics related to these measures and do not offer a global influence score based on all the proposed criteria. Cha et al. [12] define three influence measures in Twitter, the indegree influence, which is the number of followers, indicating the size of a user’s audience or popularity; the mention influence corresponds to the number of a user’s mentions, indicating his ability to engage others in mentions; and the retweet influence, which is the number of retweets, indicating the ability of a user to write content to be forwarded to others. The authors compute the value of each relation for 6 million users and compare them. To do this, they sort users according to each different relation, after that, they quantify how a user’s rank varies across different relations. Spearman’s rank correlation is used as a measure of the association strength between two rank sets. They found that followers number represents a user’s popularity, but is not related to other important relations, such as retweets and mentions. Their result suggests that followers number alone reveals very little about a user’s influence. This research does not provide a global influence measure and only influence measures according to each relation separately. Chen et al. [13] propose a local ranking method named ClusterRank, which considers the number of neighbors and the clustering coefficient. Bakshy et al. [14] followed a different approach to estimate influential users: they use shortned URL diffusion cascades and consider that users producing the largest cascades are the most influential. The presented results are obtained from a survey of 1.6 million users over a period of two months in 2009. In this work, the definition of influence is limited to the ability to be the first to publish URL which is then retweeted by followers. Brown et al. in [15] believe that the location of a node in the network may play a more important role than its indegree. For example, a node located in the center of the network, having few highly influential neighbors, may be more influential than a node having a larger number of less influentials neighbors. Considering this fact, kshell decomposition algorithm can be useful [16]. Basically, the principle of the kshell decomposition is to assign a core index ks to each node such that nodes with the lowest values are located at the periphery of the network, while nodes with the highest values are located in the center of the network. The innermost nodes thus form the core of the network. They observe that the results of the kshell decomposition on Twitter network are highly skewed. Therefore they propose a modified algorithm that uses a logarithmic mapping, to produce fewer and more meaningful kshell values. Correlation between users relations were considered in [17] to identify and measure social influence as a source of correlation between the individuals behaviors with social ties. Authors study the phenomenon that a user’s behavior can induce his/her friends to behave in similar way. To do this, they use logistic regression to quantify social correlation. This is measured as a function of only one variable: the number of active friends the user has. After this, the shuffle test is used to decide if influence is a likely source of correlation. The techniques used provide only a qualitative indication of the influence existence and not a quantitative measure. Qasem et al. [18] presented a new approach of influential users detection. The proposed approach detects the users who increase the size of social network by attracting new users into the network. In [19], users review the features that can be extracted from Twitter for the purpose of user classification and detecting influential users in reallife based on their Twitter profile, they cite many features such as scalar features (e.g., number of followers), users interactions and term occurrences (URLs, punctuation, etc.). After that, the authors use nonlinear classifier under the form of kernelized SUM and logistic regression. It consists at representing a user under various forms of bags of words. The results are interesting but are valid only for the considered data set and restricted to the used domains (automotive and banking domains).
The disadvantage of the network topologybased algorithms is to consider information about the users, and not to consider the interaction among users through a sequence of relations. In Twitter, the user’s influence is impacted by the information diffusion between the users. Nevertheless, these studies help us to recognize the criteria to take into account in the influence assessment.
Other researches propose to rank nodes using diffusionbased or randomwalkbased algorithms, with a common assumption that a node is expected to be influential if it points to many highly influential neighbors. In this context, user’s influence were ranked based on the classical random walk algorithm, such as PageRank. The main idea behind PageRank is that “more important pages (web sites) are likely to receive more links from other pages.” Many variants of the PageRank algorithm were proposed to improve it and adapt it to Twitter. A notable one was TunkRank [20], and it uses a constant to represent the retweet probability, combined with the people whom the user concerned and the fans who concerned this user. The user’s influence was the expected number of the people influenced by the released information in TunkRank. Ghosh et al. [21] propose Collusionrank, a PageRanklike approach, to overcome link farming in Twitter. They negatively bias the initial scores towards nodes identified as spammers. Then, since a user should be penalized for following spammers and not for being followed by spammers, the Collusionrank score of a node is computed based on the score of its followings (instead of its followers). Thus, users who follow a larger number of spammers, or who follow those who in turn follow spammers, get a negative score of higher magnitude and are pushed down in the ranking. On the basis of PageRank, LeaderRank [22] introduces a ground node g, which has two directed links to every node in the original network, so that the network becomes strongly connected. LeaderRank converges faster, since the network is strongly connected. The results showed that LeaderRank outperformed PageRank in terms of ranking effectiveness, as well as robustness against manipulations and noisy data. Li et al. [23] improve LeaderRank by introducing a weighted mechanism: nodes with different indegrees get different ranks from the ground node. In [24], authors define a measure based on topic similarity and structure in the links between users. Influence is considered as the fact of following other users regarding topic interests. In this context, the authors propose TwitterRank, an extension of the PageRank algorithm, to measure the topicsensitive influence of users. Although the idea is promising, the experimental results show that there are some follow links between users not because of the topic similarity between them, also the method ignored other important relations, such as mentions and replies. Ashwini et al. [25] consider that Twitter is a platform of information diffusion and study the problem of identification of influential users. They propose ProfileRank, an information diffusion mode based on random walks that estimates users influence. ProfileRank is based on the principle that an influential user creates a pertinent content. The limit of this approach is that influence is assessed based only on the retweet relation and the method ignores the other relations.
In the same context of the diffusionbased algorithms, some researchers proposed variants of the HITS algorithm (hyperlinkinduced topic search), a link analysis algorithm that rates Web pages, developed by Jon Kleinberg. HITS assigns two scores for each page: its authority, which estimates the value of the content of the page, and its hub value, which estimates the value of its links to other pages. Romero et al. [26] propose the IPalgorithm to measure influence. In this paper, influence is considered as the degree of content propagation in the network (retweets). In addition, authors believe that a user’s influence depends not only on the size of the influenced audience, but also on their passivity. The passivity of a user is his passive information consuming without forwarding the content to the network. The algorithm showed better accuracy than other influence measures, such as PageRank, the number of followers and number of mentions. Although passivity seems a good influence indicator, this work ignored other important relation such as reply. The diffusionbased algorithms, such as variants of the PageRank and HITS, were designed considering the information propagation in the network. Their shortcoming is the lack of relations and interactions combination.
In recent works, information fusion is considered to address limitations of existing methods. In [27], authors propose a combination of two models for ranking users’ influence: The PageRank algorithm [11] and HMM (hidden markov model). They build a HMM to observe the influence evolution over time and use three relations: retweet, mention, and reply. The model is evaluated using a survey as groundtruth for influence ranking. The proposed model differs from the others by combining the important relations. However, as the purpose is to rank users’ influence, a user’s given influence does not reveal information about its influence degree (high or low influence), and the model’s output is only useful in users ranking. Moreover, the authors do not offer a measure of influence by exploiting the combination of criteria with its inherent uncertainty. However, it seems important to consider the degree of uncertainty on the weights assigned to the different relations and interactions according to their importance.
In this purpose, recent research uses the belief functions theory to assess user’s influence in weighted networks [28, 29] and complex networks [30]. To the best of our knowledge, this is the first time belief functions theory is exploited to assess influence on Twitter network using different forms of interactions instead of centrality measures.
Belief functions theory
Every day, a huge volume of incomplete and imperfect information is produced by social networks applications. Thus, reasoning with uncertainty has become a major interest in the analysis of social networks data.
The belief functions theory is considered as a general framework for reasoning with uncertainty, and has well been connected to other frameworks, such as probability, possibility, and imprecise probability theories [31]. The theory of belief functions, also known as evidence theory or Dempster–Shafer theory, was first introduced by Dempster in the context of statistical inference, and was later developed by Shafer as a general framework for modeling epistemic uncertainty, which means, due to a lack of knowledge [32].
In the following, we are going to remind the basic concepts of belief functions theory. Let \(\Omega\) be a finite set, denote by \(2^\Omega\) the set of all subsets of \(\Omega\). In the context of Dempster–Shafer theory, \(\Omega\), often called a frame of discernment, represents the set of possible answers to a certain question. A mass m is a function \(m\,{:} \,2^\Omega \longrightarrow [0,1]\) such that:
The mass m(X) expresses the part of belief that supports the subset X of \(\Omega\) and \(m(\Omega )\) represents the degree of ignorance. According the theory of closedworld, \(\Omega\) is exhaustive, and hypotheses are mutually exclusive and \(m(\emptyset )=0\).
Belief functions theory allows not only the representation of the partial knowledge, but also the information fusion under uncertainty [33]. Considering different sources of information expressed on the same frame of discernment, we would like to combine these information through one single belief mass. This is done by the conjunctive combination rule [7], and it assumes that all sources are reliable and consistent. Considering two mass functions \(m_1\) and \(m_2\), the conjunctive combination rule is defined as:
To make a decision, we try to select the most likely hypothesis which may be difficult to realize directly with the basics of the belief functions theory where mass functions are given not only to singletons but also to subsets of hypothesis. There exist several solutions to ensure decision making within the belief functions theory. The most known is the pignistic probability [34]. In contrast to mass functions that are defined on \(2^\Omega\), pignistic probability is a probability measure defined on \(\Omega\). Pignistic probability was proposed in the transferable belief model (TBM) [35]. It is based on two levels: The “credal level” where beliefs are entertained and represented by belief functions and the “pignistic level” where beliefs are used to make decisions and represented as probability functions called pignistic probabilities denoted bet:
Proposed approach
To assess users’ influence, we propose a belief approach based on information fusion about the different possible influence relations or interaction forms (simple or complex interaction patterns). Figure 1 shows an overview of the framework of the proposed approach. In the first step, information from Twitter network is gathered and modeled in a graph by selecting relevant relations or patterns for the influence model. After that, the choice of influence degrees and belief masses initialization are performed. The next step is the influence assessment: first, at a credal level, we combine belief masses associated to each considered relation or interaction pattern to obtain the influence belief mass. At the pignistic level, we compute the pignistic probability to make a decision about the user’s influence degree. Finally, based on the influence degree of each user, we rank all users. In the following sections, we detail each step of the assessment process.
Modelization
Social networks have been widely modeled as a graph [36]. A graph is represented as \(G=(V,E)\) comprising a set V of vertices or nodes together with a set E of edges or links. In Twitter network, the graph is heterogeneous as we have many relations between nodes and different types of nodes. For example, there may exist a link follow between two users, a link retweet between one tweet and a user. To model this heterogeneity, we use a multirelational graph [4, 37, 38]. As we want to evaluate a user’s influence on other users, we restrict the graph to homogeneous nodes (users), and thus, we have a multiplex graph (sometimes called multilayered graph) [39]. In multiplex graphs domain, new measures and methods have been proposed in the literature to analyze these networks. The most known is the edge entanglement in multiplex networks [40] which allows a better understanding of multiplex networks.
In a multiplex graph, the set of edges E is divided into pairwise disjoint classes \(E = \bigcup _{r\in R} E_r\), where R is the set of possible relations. We define an interaction pattern p as a sequence of relations, for example, a retweet of a reply or retweet of a tweet with a mention. Let P the set of all the interaction patterns that have been identified for modeling influence in a specific domain or for a specific study. This set can be given by social scientists for example. We denote by \(R = R \bigcup P\) the set of relations including interaction patterns. For example, in Twitter we can consider:
R = {Follow, Retweet, Mention, Reply, Like, Retweet of Reply, Retweet of Mention}
Our goal is to assess users influence. So, \(\Omega\) represents the different possible answers to our question: What is the influence degree of a certain user? Let \(\Omega\) be an ordered set of possible influence degrees:
In our approach, relations are the manifestation criteria of a user’s influence. Hence, a user’s influence is determined by the importance of his related relations. Each relation is associated with an influence degree \(d_r\) for \(r\in R\), for example, the relation retweet is associated with the influence degree \(d_{retweet} = V.Weak\). In general Dempster–Shafer theory, \(2^\Omega\) is used as a domain of mass functions. But in our approach, we only use a certain subset \(\Lambda\) of \(2^\Omega\), because we want to translate the expert’s certainty by a mass function m on a relation, precisely:
A mass function is associated for each relation, and therefore, mass functions are defined as follows: \(m_r\,{:}\,\Lambda \rightarrow [0,1]\).
Hence, for each relation type \(r \in R\), in addition to the influence degree \(d_r\), a mass function \(m_r\) is associated. In this context, we introduce the influence graph (Fig. 2) as a labeled multiplex graph \(G=(U,E)\), where U is the set of nodes represented by users, and E is the set of links that model the different relations \(r \in R\) between nodes. The links are labeled with influence degrees (e.g., Weak, Average, and Strong) and belief masses \(m_r\) that depend on the type of the relation. Nodes are labeled with their estimated influence degree resulting from the fusion of the belief masses of incident links (denoted by M in the Fig. 2). Some recent researches have introduced uncertain graphs whose edges are labeled with a probability of existence [41, 42]. In our case, uncertainty is not about the presence or absence of links but is about the our belief in the importance weight of links according to the domain. For example, in political studies, a mention or a reply can be less valuable than a retweet, and also a reply followed by a retweet is a very important interaction pattern.
Influence assessment
Masses fusion on the influence graph
Based on the belief functions theory discussed above in the "Literature review" section, we explain how to make the fusion of different mass functions defined on the influence graph. To estimate the influence degree of a specific node \(u \in U\), we take into account the local structure of the influence graph around the node u and combine the belief mass functions of incident links using a modified version of conjunctive combination rule (2).
is a symmetric function, . Table 1 shows an example of an function. This function assures our hypothesis: the more we combine relations about a user, the more his influence becomes important.
Next, we discuss two important properties of the generalized combination rule \(\otimes\) and the symmetric function that replaces the intersection operator in the classical rule.
Proposition 1
A combination of any two mass functions is another mass function.
Proof
Denote \((m \otimes m')\) by \(m''\). It is easy to see that for all x we have \(m''(x)\, \geqslant \, 0\), because we compute \(m''\) using only multiplication and addition of nonnegative numbers. Next, we show that and proceed as follows:
Note that \(\Lambda _z^2\ne \Lambda _{z'}^2 \iff z \ne z'\), and \(\bigcup _{z \in \Lambda } \Lambda _z^2 = \Lambda ^2\). So, we can ommit \(\sum _z\) and rewrite as follows:
m and \(m'\) are mass function: \(\sum _x m(x) = \sum _y m'(y) = 1\), so \(\sum _x m(x) \sum _y m'(y) = 1.\) \(\square\)
Proposition 2
In general \(\otimes\) is nonassociative: \((m \otimes m') \otimes m'' \ne m \otimes (m' \otimes m'')\)
Proof
Consider \(\Omega =\{A,B,C\}\), and the following :
It is easy to see that:
Thus, in general:
\(\square\)
As multiple relations can exist between a node u and its neighbors, we combine the associated mass functions \(m_r\) for each relation \(r \in R\). We denote by \(I_r\) the set of all links with relation type r. Finally, we have the following set of mass functions \(\{ m_{r,i} : r \in R, i \in I_r\}\). Based on Proposition 1, we can combine these mass functions to obtain a global belief mass corresponding to the influence degree of node u. However, the order of combinations may affect our results (Proposition 2). To be consistent in our measurements, we have to fix the order of combinations and masses involved in these combinations. To simplify the expressions, we write \(\bigotimes _{i \in \{1,2,3,\ldots \}}\) instead of \(\Big ( \big ( (m_1 \otimes m_2 )\otimes m_3 \big ) \ldots \Big )\). Thus, we consider the following order of combinations:

1.
For a given relation r, we subsequently combine the masses of r to get rpreresult with \(\hat{m}_r\) defined as follows: \(\displaystyle \hat{m}_r = \bigotimes _{i \in I_r} m_{r,i}\).

2.
Then, we combine all rpreresults using: \(\displaystyle \bigotimes _{r \in R} \hat{m}_r\).
Depending on the function such procedure may finally converge to certain stationary mass.
Pignistic probability transformation
Once we have the global belief mass on a certain node, we use a modified version of the pignistic probability defined by Eq. (3) to make the decision about the influence degree of a user. In our case, the belief masses are defined on \(\Lambda\) and the pignistic probability is calculated by distributing uniformly the ignorance mass \(m(\Omega )\) to all other elements of \(\Lambda\):
The process of the influence evaluation step is described in Algorithm 1, and the algorithm requires as input, the multiplex influence graph \(G = (U,E)\) defined as above, the masses and influence degree initialization for the different relations \(m_r, r \in R\), and the function . For each user, the algorithm starts by counting the number of occurrences for each relation or interaction pattern. Then, for each relation r type, using Eq. (6), it computes the belief masses combination. After that, Eq. (6) is used again to combine the belief masses for all relations. And finally, using Eq. (7), the belief masses distributions are transformed to pignistic probability. The algorithm returns the final influence degree which is the degree having the maximal pignistic probability. The set of final influence degrees \(\{ {{\mathrm{Inf}}}_u : u \in U\}\) is denoted by \({{\mathrm{Inf}}}\). The source code is available on github.^{Footnote 1} It is the general R code that can be specialized depending on the studied network and used relations.
To discuss the complexity of Algorithm 1, we have to determine the complexity of the combination rule (6) and the pignistic probability (7). The complexity of a fusion operator (6) is \(O(\Lambda ^2)\) in general, because it corresponds to the matrixvector multiplication [43]. Let \(d_u\) be the number of relations of any type that involve a user u. Let \(\Delta = \max {u \in U} d_u\). Thus, the maximum number of combinations to compute \({{\mathrm{Inf}}}_u\) is \(\Delta 1\) for any user u. Next, we have U users in total. So, the complexity of Algorithm 1 is \(O(U\Delta \lambda ^2 )\), since the pignistic probability distribution is computed in \(O(\Lambda )\) operations and the influence degree is also computed in \(O(\Lambda )\) operations. In the case of this paper, \(\Lambda \) is fixed the complexity can be writed as \(O(U \Delta )\).
Illustrations
To illustrate the previous discussed steps of our method, we consider the following mass functions initialization associated to the relations retweet and mention:
The belief masses \(m_{\textsf {retweet}} (\Omega )\) and \(m_{\textsf {mention}} (\Omega )\) represent the partial ignorance.
Case 1: Two retweets
After initialization of belief masses on the different relations, we follow the proposed approach process to measure the influence resulted from combination of two retweets from one user to another. We first use the function giving the correspondences between the influence degrees, then we calculate the conjunctive combination. The combined mass function of the two retweets are shown in Table 2:
We obtain then:
Finally, to make a decision about the influence degree, we calculate the pignistic probability using Eq. (7) (see Table 3). For example, for the degree Weak, we proceed as follows to obtain the pignistic probability:
We conclude that the influence degree is Weak since it has the highest pignistic probability 0.525. This latter was 0.4 before considering the combination.
Case 2: 2 retweets + 2 mentions
In the second case, we consider two additional mentions existing between the same users of case 1. To measure influence, we use our proposed process to combine masses of the two mentions, and then, we combine the obtained masses with the results of the previous case related to the two retweets combination (Tables 4, 5). The conjunctive combination on the two mentions gives:
We obtain:
Now, we combine the obtained masses with the results of case 1:
We obtain:
We note that, by combining the four relations, the belief mass on the degree Weak has decreased compared to the first case, and this is due to the fact that the mass of the Average.E degree has increased and became equal to 0.3232. We also notice that the degree Average appeared with a mass equal to 0.0816. We can conclude that the more we have relations and the more we combine them, the highest influence we get. Now, to make the decision about the influence degree, we compute the pignistic probability (Table 6). We conclude that the influence degree for two retweets and two mentions is Average.E with a pignistic probability of 0.34525. This latter was 0.205 before considering the two mentions.
Users ranking
In this step, we exploit results of the influence assessment to rank users according to their influence. Algorithm 2 describes the used method to rank users’ influence. First, for each user, we take the influence with maximal pignistic probability (for example, Inf(“\(U_1\)” = E.Strong). After that, we rank users by their “maximal influence degree.” When two users have the same “maximal influence degree”: \(Inf({``U_1''}) = \textsf {V.Strong}\) and \(Inf({``U_2''}) = \textsf {V.Strong}\) we compare belief masses of the nextgreater influence degree and rank them according to the nextgreater influence degree.
We use the following order of influence degrees ranking:
\(\Omega< \textsf {V.Weak}< \textsf {Weak}< \textsf {Average.E}< \textsf {Average}< \textsf {Strong.E}< \textsf {Strong}< \textsf {V.Strong} < \textsf {E.Strong}\)
For computing \(MaxInf_u\) and \(SecM_u\) for one user u, we need to perform \(O(\Lambda )\) operations. We have U users, so, lines 1–3 take \(O(U\Lambda )\) operations. After that, we sort the set of users. Thus, the total complexity of Algorithm 2 is \(O\big (U ( \Lambda  + log U ) \big )\).
We proceed this way, since it is unfair to rank users by maximal belief masses they have on the degrees. This is because during the process of the masses fusion, a user’s influence increases and passes from an influence degree to the next greater degree and so on. Thus, for users who have many combinations, they pass from the weaker influence degree (V.Weak) until they reach high influence degrees. Therefore, the masses on each degree starts weak, and as we combine, this mass becomes more important, and then it decreases and the mass on the next greater influence degree increases instead. For this reason, to rank users who have maximal belief mass on the same degree (for example, two users who have the degree V.Strong as a maximal degree), we should not consider the mass they have on this degree, because we may have a user more influential than another, although he has a weaker belief mass than him on the same degree. This is due to the fact that, the belief mass on the nextgreater degree has increased and became quite important. Hence, to compare users who have maximal belief mass on the same degree, we should rather consider the belief mass on the next greater degree.
Experiments and results
To evaluate our approach, we use two data sets, the TEE 2014 data set and the CLEF Replab 2014 data set.
TEE 2014 Data set
Our research work takes place in the project TEE 2014 whose exact title is: “Twitter in the European Elections: an international contrasting study of Tweets use by candidates in elections to the European Parliament in May 2014.” This international project led by the House of Human Sciences (MSH) in Dijon, brings together nearly 45 researchers (political scientists, sociologists, communication researchers and computer scientists), 10 research laboratories spread across 6 European countries (France, Germany, Belgium, Italy, Spain and the UK). The overall objective of this project is to observe and analyze the Tweets communication policies during the election period in May 2014 in various countries of Western Europe.
Data description
The tweets collection during the election period has build a corpus which is then analyzed. To collect information from Twitter, we used our developed tool SNFreezer ^{Footnote 2} [44]. The purpose of gathering is to retrieve tweets mentioning designated users, those containing a hashtag, a word or phrase related to the European Elections (e.g., the hashtag #UE14), or tweets sent by candidates. Three types of information (generalized under the term “source”) are taken as a parameter to query Twitter: user accounts; hashtags and words or phrases.
These sources were chosen by political scientists, and among them we find the names of the leading candidates, their Twitter accounts and their parties. The collection allowed us to have a large number of tweets (37 million) retrieved for 50 consecutive days, and to massively process these data. In our experiments, we focus on the French corpus. Table 7 shows the parameters of the used data set.
Modelization
Our experimental goal is to measure and rank candidates influence on the network. Unlike illustrations given in the previous section, we do not consider the case of measuring influence between two users but rather global candidates’ influence in the network. Also, the measure takes into account both the direct and indirect influence. The direct influence (firstlevel influence) takes into account only the direct links between the users in the influence graph. Relations representing the direct influence are retweets, mentions, and replies. In the indirect influence, we can consider the retweets of replies and the retweets of mentions. Those relations are called indirect ones as they are performed on indirect nodes in the network (e.g., a user may retweet another’s tweet indirectly through an intermediate user). The indirect influence is a more complex form of dialog compared to the direct influence. Relations or patterns are determined depending on the domain.
The choice and the affectation of the masses in the initialization step is an important issue while dealing with real data. In some domains, such as politics, users have very high number of relations. With masses initialized as in the illustration’s section, influence rapidly converges to the highest possible degree E.Strong (after only 40 retweets combination). Figure 3 shows this rapid convergence when the belief mass of a retweet is defined as \(m_{\textsf {retweet}} (\textsf {Weak})=0.4\), \(m_{\textsf {retweet}} (\Omega ) = 0.6\). In [43], authors study in details several theoretical questions about the convergence using the Markov chain theory.
In this way, we cannot compare candidates’ influence as we obtain the same influence degree with similar masses for most of them. To deal with this, we perform a rescaling and use the following masses initialization:
The mass of the retweet relation is more important than the others, because we consider that it is a better influence indicator than the other relations. Also, the masses of the indirect relations are a little more important than those initiated for the direct influence relations, because we consider that indirect interactions are good indicator of influence, and this shows that some users are able to diffuse tweets on many levels and they are exercising influence even on users with which they are not connected.
Influence assessment
To measure influence on the first level, we take each candidate’s number of retweets, mentions, and replies and combine their masses. Table 8 show the firstlevel combination results for the candidates “Marine Le Pen,” “Florian Philippot,” and “JeanLuc Mélenchon.” For example, we conclude that the influence degree for the candidate “Marine Le Pen” who has 14,678 retweets, 66,798 mentions, and 4003 replies is E.Strong with the belief mass of 0.8173448. Results given do not only provide the influence degree but also give indication of our belief in the given results which is performed by the belief masses on the different degrees.
In the previous results, we only considered direct influence for the candidates. The proposed approach is also flexible and can be extended to multilevel belief fusion using interaction patterns. To consider indirect influence in our assessment, we evaluate the indirect influence and then combine the results with those obtained from the direct influence.
Table 9 represents the results of the multilevel belief fusion for top 3 influential French candidates. It shows that influence has became more important after considering the indirect influence. For example, for the candidate “Marine Le Pen,” we found that she has 4003 retweets of replies and 37,715 retweets of mentions, the influence degree obtained after multilevel fusion is still the same degree E.Strong, but the belief mass has became more important and has reached 0.99.
Users ranking
In this section, our experimental goal is to detect most influential candidates on the network based on our proposed approach. As described in the previous section, we take first, for each candidate, the influence with maximal pignistic probability (for example, Inf(“Marine Le Pen” = E.Strong). After that, we rank candidates by their “maximal influence degree.” When two candidates have the same “maximal influence degree”:
we compare belief masses of the nextgreater influence degree:
As mentioned before, we proceed this way since it is unfair to rank users by maximal belief masses they have on the degrees. For example, the candidate “Florian Philippot” has a belief mass on the degree V.Strong weaker than the belief mass of “JeanLuc Mélenchon” on the same degree as we can see in Table 8. Inspite of this, he is ranked before JeanLuc Mélenchon (Table 10) as he has a greater belief mass on the degree E.Strong. We deduce all the candidates ranking by influence degree. Findings are shown in Table 10. The results are general, taking into account the possible relations and patterns in one same measure.
Figure 4 shows a partial visual representation of the diffusion graph corresponding to the French candidates. To bypass the visual complexity of the whole graph, we use only 1 % of all graph data.
Big nodes correspond to candidates accounts, small nodes represent other users. The size and colors of main nodes correspond to their influence degrees: red color corresponds to E.Strong, orange corresponds to V.Strong and yellow is for Average and Average.E degree.
We also ranked the candidates according to multilevel belief fusion. Table 11 shows the new ranking of candidate’s influence after considering indirect influence. Compared to the ranking given in Table 10, some candidate’s ranking has changed. For example, the candidate “Christine Boutin” has became the second most influential candidate as the influence degree increased and became E.Strong with a belief mass of 0.93. This proves the importance of considering the indirect influence in the assessment process.
Table 12 presents the top influential candidates according to the relations considered by Cha et al. in [12] and the interaction patterns. They are ranked by their numbers of retweets, mentions, replies, retweets of replies, and retweets of mentions. The presented results do not provide the global candidates influence in the network, since different rankings for each relation are given, while our method (Table 10) allows us to to obtain a unique ranking that takes into account all the considered criteria. The first column of Table 13 represent users ranking according to their centrality degree. It is computed using the number of the candidates’ neighbors in the multiplex network. This enables to have a global ranking for the candidates but do not offer any indication on the influence degree of each candidate contrarily to our results that provide influence degrees of each candidate. We also compare our results with those obtained with the HITS algorithm (Table 13), the original algorithm does not combine the different relations and can be based only on one relation, and we have tested the algorithm with each relation separately, namely, retweets, mentions, and replies. The obtained results show different rankings of the candidates’ influence unlike our obtained results.
Discussion
Experiments on the TEE 2014 data set show that the use of our approach leads to interesting results, and the method takes into account different relations and interaction patterns and provides a global influence score in the network. The proposed approach is also flexible and can be extended to multilevel belief fusion using interaction patterns which implies the consideration of indirect influence. The consideration of indirect influence gives different results from the direct influence assessment. These results were appreciated by the sociologists and the political specialists of the TEE 2014 project and indirect influence was judged to be more relevant that direct influence according to the obtained results.
The approach is domain independent and can be applied on any network regardless of the studied domain, and the method requires only the choice of interesting relations and patterns to be considered in the assessment. Also, existing methods simply rank users, our approach is different from these methods as it gives influence score for a given user; after that, the influence score can be used to rank users according to their influence degree.
RepLab 2014 data set
The CLEF RepLab 2014 data set was designed for an influence challenge organized in the context of the Conference and Labs of the Evaluation Forum (CLEF).^{Footnote 3} In this subsection, we use this data set for our own experiments.
Data description
The RepLab data set contains users manually labeled by specialists from Llorente & Cuenca,^{Footnote 4} a leading Spanish eReputation firm. These users were annotated according to their perceived realworld influence, and not by considering specifically their Twitter accounts. The annotation is binary: a user is either influential or notinfluential. The data set contains a training set of 2500 users, including 796 influentials, and a testing set of 5900 users, including 1563 influentials. It also contains the 600 last tweets ID of each user at the crawling time. These tweets could be either written in English or in Spanish. The data set is publicly available.^{Footnote 5}
To evaluate our approach over the RepLab data set, we need to choose relations that will be considered in the assessment, yet the RepLab data set do not provide this kind of information. We only have the users names with 600 tweets id for each user. Therefore, we should first gather needed information about these tweets; for this, we used Twurl,^{Footnote 6} a tool that enables to collect information about the given tweets from Twitter API. However, Twitter API limits the collection to 180 tweets per 15 minutes. Therefore, it needs 174 days to collect information about all the tweets. For this reason, we limit the evaluation on 500 users with 600 tweets per user. The relations that we can extract from the collected tweets information are: number of retweets, likes, and followers. Table 14 shows the parameters of the used data set.
Experiments
Now, we present our experiments on the RepLab data set. The masses initialization is presented as follows:
The most important masses is given to the retweet relation, because we believe that this relation is a better influence indicator, the follow relation is given the less important belief masses as this indicator gives the popularity of a user, so we use the “popularity” as an influence indicator but we do not give it a very important belief mass. Popular users are not necessarily the most influential ones.
Evaluation metric
The RepLab task can be seen as a binary classification problem, consisting in deciding if a user is influential or not. To evaluate the classifier performance, Ramírez et al. [45] used the Fscore, based on the Precision and Recall processed for each class, which is typical in classification tasks. The Fscore is calculated as follows:
P and R are the Precision and Recall. This measure gives an overview of the system performance.
In our method, the influence degrees are presented by 8 classes (going from V.Weak until E.Strong), so, to be able to compare our approach with the realworld influence, we choose a threshold of influence degree; in other words, we consider that influence degrees under V.Strong are non influentials, and V.Strong and more are considered as influential.
Results and discussion
When we applied our method on the Replab data set, we found that the method was able to detect 92 among 144 influential users. Table 15 shows the Fmeasure results comparison between our method and some existing studies. Our method based on belief fusion has reached 0.584, and the measure is slightly lower than measures obtained form the stateoftheart methods. This is due to many reasons: first, 36 % of the tweets were deleted from Twitter, thus, information about these tweets is no longer available, and this may bias the results. The positive aspects of our results must be modulated by the fact that users having the majority or all their tweets deleted have been assigned to the class \(\Omega\), which means that our system is able to express its ignorance about the influence degree of users on which it has not enough information. Another reason for which the Fmeasure of our method is lower than the others, is that we do not consider the studied domain, and our method detects influential users regardless the studied domain; hence, many of the detected influential users by our method were not considered as influential in the Replab data set. When we studied these accounts, we found that these accounts seem to be influential in real life, but the reason why they were not labeled as influential in the Replab data set is that these accounts are not influential in the studied domains (automotive and banking).
Conclusion
In this paper, we proposed an influence assessment approach for the Twitter social network. This approach addresses limitations of existing systems such as lack of relations combination and uncertainty ignorance on the given measures. In our work, we proposed an influence graph allowing us to observe different relations in the network, and we considered several relations and interactions: retweet, mention, reply, retweet of replies, and retweet of mentions. Based on the belief functions theory, we established a general influence measure for a given user by information fusion of the different relations. The proposed approach is flexible and can take into account different interaction patterns in the influence graph, and the influence measure considers influence exercised on indirect nodes (e.g., a user may retweet another’s tweet indirectly through an intermediate user).
We experimented our approach on real data gathered from Twitter in the context of the project TEE 2014 and the context of the Replab Challenge 2014. The experiments show that relations combination under uncertainty leads to a quite interesting results. Interesting perspectives emerge to further strengthen the proposed approach. The method for users ranking will be improved. Moreover, we will study the content of the tweets to study whether the exercised influence is positive or negative. Besides, we plan to apply the proposed approach on other measures that requires information fusion such as users credibility and Twitter styles categorization. And finally, we will consider more complex interaction patterns in the method, such as hashtags on a multirelational graph.
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Authors' contributions
This work is the result of a close joint effort in which all authors contributed almost equally to defining and shaping the problem definition, proofs, algorithms, and manuscript. LA, as the first author, took the lead in composing the first draft of the manuscript, while SK, MS, EL and RF edited it. As such, all authors read and approved the final manuscript.
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The authors declare that they have no competing interests.
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Azaza, L., Kirgizov, S., Savonnet, M. et al. Information fusionbased approach for studying influence on Twitter using belief theory. Comput Soc Netw 3, 5 (2016). https://doi.org/10.1186/s4064901600302
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DOI: https://doi.org/10.1186/s4064901600302
Keywords
 Social influence
 Information fusion
 Multilevel fusion
 Belief theory
 Twitter network